Privacy Policy

THEORY1, Inc. ("THEORY1," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website https://www.theory-1.com (the "Site"), create an account, submit a form, enter a giveaway or promotion, make a purchase, or otherwise interact with us online or offline (collectively, the "Services").

This Privacy Policy applies only to information collected by THEORY1 through the Services. It does not apply to third-party websites, platforms, or services that may be linked from our Services. Those third parties have their own terms, privacy policies, and practices, and we are not responsible for them.

1. Information We Collect

We may collect the following categories of personal information:

Information You Provide Directly

When you place an order, create an account, sign up for our email list, submit a form, enter a giveaway or promotion, contact us, submit a warranty or support request, or otherwise communicate with us, we may collect information such as:

• name
• email address
• phone number
• mailing address
• billing address
• shipping address
• account credentials
• order details and transaction history
• information you provide in forms, surveys, support requests, applications, or promotional entries
• any other information you choose to provide

Payment Information

If you make a purchase, payment information is processed by our third-party payment processor. We do not store full credit card or debit card numbers on our own systems.

Information Collected Automatically

When you use the Services, we may automatically collect certain technical and usage information, including:

• IP address
• browser type and version
• device type
• operating system
• referring website or URL
• pages visited
• time spent on pages
• date and time of access
• clickstream and interaction data
• cookie identifiers and similar tracking information
• approximate location information inferred from your IP address

Information from Third Parties

We may receive information about you from third parties we work with, such as payment processors, shipping carriers, analytics providers, email service providers, ecommerce platforms, fraud prevention vendors, and promotional or giveaway partners.

2. How We Use Your Information

We may use personal information to:

• operate, maintain, and improve the Services
• process and fulfill orders
• create and manage accounts
• communicate with you about orders, products, service issues, warranty matters, promotions, and support requests
• send marketing emails and other promotional communications consistent with your preferences and applicable law
• administer giveaways, sweepstakes, contests, and similar promotions
• verify eligibility, contact winners, and deliver prizes
• personalize your experience
• analyze site performance, traffic, and engagement
• prevent, detect, investigate, and respond to fraud, misuse, security incidents, and unlawful activity
• comply with legal obligations and enforce our rights, terms, and policies
• maintain internal records, audits, reporting, and business operations

We may also use aggregated, anonymized, or deidentified information for lawful business purposes.

3. Cookies, Analytics, and Similar Technologies

We and our service providers may use cookies, pixels, tags, web beacons, and similar technologies to operate the Services, remember preferences, analyze usage, and support our marketing efforts.

These technologies may be used for:

• site functionality
• shopping cart and checkout operation
• account authentication
• analytics and performance measurement
• email signup and campaign attribution
• promotional and marketing effectiveness

We currently use tools such as Google Analytics 4 ("GA4") and Klaviyo in connection with the Services.

You can control certain cookies through your browser settings. If we make a cookie preference tool or consent banner available on the Site, you may also use that tool to manage certain non-essential cookies. Please note that disabling certain cookies may affect Site functionality.

4. How We Disclose Your Information

We do not rent your personal information to third parties.

We may disclose personal information in the following circumstances:

Service Providers

We may disclose information to vendors and service providers that perform services on our behalf, including website hosting, ecommerce operations, payment processing, shipping, fulfillment, analytics, email delivery, fraud prevention, and customer support.

Legal and Compliance Reasons

We may disclose information where required by law, subpoena, court order, legal process, or governmental request, or where we believe disclosure is reasonably necessary to protect our rights, property, users, or business.

Business Transactions

We may disclose or transfer information in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar corporate transaction.

Promotions, Giveaways, and Co-Sponsored Campaigns

We may collect personal information in connection with giveaways, contests, sweepstakes, and similar promotions. We may use that information to administer the promotion, verify eligibility, contact entrants or winners, deliver prizes, and comply with legal obligations.

If a giveaway, contest, sweepstakes, or similar campaign is offered with one or more promotional partners, we may disclose entrant information to those partners where that disclosure is clearly disclosed in the applicable rules, entry page, or promotional materials and you affirmatively agree to it as part of entering the promotion. Those partners may use the information they receive in accordance with their own privacy policies and the applicable promotion terms.

Except as described in this Privacy Policy and in the applicable promotion disclosures, we do not sell personal information for monetary consideration.

5. Marketing Communications

You may opt out of promotional emails at any time by clicking the unsubscribe link in the email or by contacting us using the information below.

Even if you opt out of marketing communications, we may still send you non-promotional messages, including order confirmations, account notices, warranty or service communications, product safety notices, and legal or administrative messages.

6. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• complete transactions and provide requested services
• maintain order, tax, and business records
• comply with legal, regulatory, accounting, warranty, and reporting obligations
• resolve disputes
• enforce our agreements
• protect against fraud, misuse, and security threats

As a general rule, order-related records may be retained for at least seven (7) years, and marketing suppression or opt-out records may be retained as needed to honor your communication preferences.

7. Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information. These measures may include secure transmission technologies, restricted access controls, and the use of reputable third-party payment processors.

No method of transmission over the internet or method of electronic storage is completely secure. As a result, we cannot guarantee absolute security.

8. Your Privacy Choices and Rights

Depending on your state of residence and applicable law, you may have the right to request:

• access to personal information we hold about you
• correction of inaccurate personal information
• deletion of personal information, subject to exceptions
• a copy of certain personal information in a portable format
• information about certain disclosures of your personal information
• to opt out of certain processing activities where required by law

To make a privacy request, contact us at:

We may need to verify your identity before processing a request. We may deny or limit a request where permitted by law, including where we cannot verify your identity or where retention of the information is necessary for legal compliance, fraud prevention, transaction completion, warranty administration, recordkeeping, or other legitimate business purposes.

9. California Privacy Notice

If you are a California resident, California law may provide additional rights regarding your personal information, including rights to know, access, correct, delete, and request information about certain disclosures of your personal information. California consumers may also have the right to opt out of the sale or sharing of personal information where those concepts apply under California law.

California residents may submit requests using the contact information listed above. Authorized agents may submit requests on behalf of California residents, subject to verification requirements.

10. Children's Privacy and Age-Restricted Products

The Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal information from a person under 18, we will take reasonable steps to delete it as required by applicable law.

THEORY1 also does not knowingly market or sell age-restricted products to persons who are not legally eligible to purchase them under applicable law. Access to certain portions of the Site or the ability to complete certain transactions may be subject to age and legal eligibility confirmations.

11. Third-Party Links

The Services may contain links to third-party websites, services, social platforms, or embedded content. We are not responsible for the privacy, security, or data handling practices of those third parties. Your use of those third-party services is subject to their own policies and terms.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we do, we will revise the "Last Updated" date at the top of this page. Changes become effective when posted unless otherwise stated. Your continued use of the Services after any update means you acknowledge the revised Privacy Policy.

13. Contact Us

If you have questions about this Privacy Policy or would like to exercise a privacy right, contact us at: