We built one rifle to do it all – then proved it in the field. When the countdown ends,
this limited run goes live – first come, first served.
We wanted to build a rifle that could effectively and efficiently harvest every big game species in North America without ever leaving you under-gunned or over-gunned. One rifle you know cold. One caliber you trust completely.
If it was going to fail, we wanted it to fail early. So we started on Kodiak Island, Alaska – 15 days hunting the largest predator in North America, the Kodiak brown bear.
It didn’t fail.
We had some stats we needed to hit in this build. First off, we wanted a short action — because we wanted a shorter, lighter package for weight-conscious hunts and a short bolt throw. Capacity to run up to 195 grain bullets, drop down to 137s, and everything in between. And we wanted to be north of 2,900 fps. The 7SS gave us that.
With a 20″ carbon barrel: 170 gr at ~2,950 fps. Over 3,200 ft-lbs of kinetic energy. Hunt brown bear and moose with confidence. Take an antelope or whitetail without turning it to burger.
The King of the 7’s. We tested it. We love it. We built a whole damn series around it. And now we’re going to build a limited number of them to share with the world.
Complete system. Ready for the field. Optics not included – run what you trust.
The last rifle you’ll ever need. Fear the man with one gun.
Ultralight, magnesium alloy, 2.5° negative comb, thrives in the mountains.
Black nitrided, 75° bolt throw, smoother than legs on a first date.
Ball trigger. Crisp break. Adjustable from 4 oz to 32 oz
1:8″ twist. Heavy Palma contour. Optimized for 7 Sherman Short
Hand-loaded THEORY1 System Ammo. Match grade specs.
Lockable, integrated moisture control. Holds 100 rounds.
Lockable, laser cut foam specific for this build.
Additively manufactured titanium. Lightweight. Quiet AF.
You won’t run it harder than we did in testing – promise. But if something goes wrong, we’ll take care of it.
May 15, 2026 · 5:00 PM MST · First come, first served – when they’re gone, they’re gone.
Produced by the award-winning production house, Reckoning Media Co., Proof of THEORY is a real-time documentary series that follows the birth of THEORY1 from the ground up – the blown-up cans, the parts that don’t fit, the good ideas with poor executions, the wins, the weather, the elements designed to destroy gear, and the faith required to keep going when everything says stop.
No sponsors. No scripts. Nothing hidden. You see the wins and the losses as they happened – from the field to the computer models, to the shop floor, and back to the field. You watch a multi-tier rifle system transform from a theory into a proven platform, in real time.
This is what it looks like to put your savings, your family, your relationships, and your faith on the line because God put something on your heart – and then to prove it was worth it.
10 episodes. 13 months. Starting with the largest – Kodiak brown bear – and working across North America.
Every episode we drop a new prize pack. Watch the hunt. Enter to win.
Premieres Wednesday, April 22 – 12:00 PM MT
Winner announced Wednesday, April 29 – 5:00 PM MT
THIS WEEK’S PRIZE PACK INCLUDES
Enter through the link below. Watch the episode for bonus points.
No purchase necessary. Open to US residents 18+.
See full contest rules & eligibility.
will be the first. Past drops will appear here once completed – with build details, stats, and sellout times.
If a drop sold out before you got one, let us know. Enough demand and we’ll run it again. No guarantees – but your voice matters.
Every drop is built with purpose, tested in the field, and released once.
Sign up to never miss one.